Who should manage my Google Ads, someone in-house or an agency?

An agency makes sense until your ad spend is large enough to justify a full-time specialist, which for most home-service companies means somewhere north of $25,000 a month in media. Below that you are renting expertise that is sharpened across many accounts instead of paying a salary to keep one person busy.

What matters more than the title is who is accountable for booked jobs. Whoever runs it should be in the account weekly on search terms, negatives, and call reviews, should own conversion tracking tied to your CRM, and should report cost per booked job instead of impressions. Either way, keep admin ownership of your own Google Ads account so the history stays yours.

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