Is an in-house marketing hire cheaper than an agency for a Tampa contractor?

Usually not, once you run the full math. A capable in-house marketing manager in the Tampa market costs roughly $60,000 to $85,000 in salary, and payroll taxes, benefits, and paid time off push that to about $80,000 to $105,000 fully loaded. Add SEO tools, call tracking, design software, and ad platforms and you are past $110,000 a year.

That buys one person who is genuinely good at one or two things. A $3,000 monthly retainer is $36,000 a year and puts an SEO specialist, a designer, a paid media manager, and a developer on your account.

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