How long should a service page be on a contractor website?

Aim for 800 to 1,500 words on a core service page, and let the competition set the target rather than a word-count rule. If the pages ranking for your service in Tampa average 1,200 words, a 300-word page will not compete.

Structure matters more than length: a clear H1, the offer and price range near the top, a short section on your process, the problems you solve, service area, real photos, reviews, and an FAQ block. Cut anything a homeowner would skim past. Padding to hit a number reads as padding to people and to AI assistants.

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