How should I pace my ad budget through Florida hurricane season?

Build a reserve before June and be ready to deploy it in hours, not weeks. Roofing, tree service, restoration, and generator demand spikes immediately after a named storm crosses Tampa Bay, competition for those clicks jumps hard, and the contractors already live are the ones capturing the calls.

In practice that means keeping storm campaigns built and paused all season with tested ads and landing pages, plus a plan to raise daily budgets and shift Local Services Ads spend the day a system moves through. Taper back over the following four to six weeks as demand normalizes, and keep messaging about inspections and repairs honest rather than anything that reads as storm chasing.

Want your storm-season plan ready before June? Book a call →