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Websites & Design

How many pages does a home-services website actually need?

Most home-service contractors need somewhere between 15 and 60 pages, not five. The core is one page for every service you actually sell, one page for every major city or area you serve, plus about, reviews, gallery, and contact pages.

Depth beats volume. A roofer with eight real service pages and twelve well-written city pages will outrank a competitor running a single Services page, because Google and AI assistants need a specific page to match a specific query. Add pages as you add services or territory, not to hit a number.

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