How many times should I follow up before giving up on a lead?

Plan on six to eight touches over 14 days before you mark a lead dead. Most contractors quit after one or two attempts, which is exactly why leads that look cold often book with a competitor a week later.

A workable pattern is day 0 call plus text, day 1 call, day 3 text, day 5 email with the estimate, day 8 call, and day 14 a final “should I close this out?” text. Log every attempt in the CRM so nobody double-calls the same homeowner. Then move unconverted leads into a monthly nurture list instead of deleting them.

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