What do heatmaps and session recordings show on a contractor site?

They show where people actually click, how far they scroll, and where they quit, which is usually somewhere you did not expect. On contractor sites the common findings are visitors tapping a phone number that is not clickable, abandoning a form at the address field, and never reaching a call to action buried under a tall hero section.

Tools like Microsoft Clarity are free, and 20 to 30 recorded sessions on your top service page will teach you more than a month of guessing. Mask form fields so you are not recording customer data, and watch mobile sessions first since that is where most home-service traffic lives.

Want us to watch the recordings and report back? Book a call →