Steady beats spiky. A useful target is a review from 10 to 20 percent of completed jobs, spread evenly across the month, so a three-truck company running 150 jobs might aim for 15 to 25 reviews a month rather than 40 in one week and none for three months.
Sudden bursts after long silence look manipulated and often get filtered. Build the ask into the job: the tech requests it at handoff, the office sends a text with a direct review link within an hour, one polite reminder follows in two days. Reply to every review, good or bad, within 48 hours.
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