What is grid-based map rank tracking and do I need it?

Grid tracking checks your Maps position from dozens of simulated GPS points spread across your service area and returns a heat map instead of a single number. It exists because there is no such thing as one Maps ranking. You can be first at your shop and invisible six miles away.

For a home-service business it is the only honest measure of coverage. Run a grid on three to five core keywords, monthly, across a 10 to 15 mile square, and watch the ring of green expand or contract. It also shows exactly which competitors own the areas you are losing, which tells you where to aim reviews, content, and ads.

Want a grid map of where you actually rank? Book a free audit →