How does Google actually decide who shows up in the Tampa local pack?

Google ranks the local pack on three things: relevance, distance, and prominence. Relevance is how well your profile and website match what was typed, distance is how far your verified pin sits from the searcher, and prominence is how well known your business is across reviews, links, and mentions.

You control relevance with the right primary category, an accurate service list, and matching service pages. You build prominence with review volume and quality, local links, and press. Distance is the one lever you cannot edit, which is why a Brandon shop rarely beats a South Tampa shop for a search typed in South Tampa.

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