Should I build separate Google Ads campaigns for each trade or each city?

Split by service first, then by city only when a city has enough search volume to carry its own budget. Service intent drives price and conversion rate far more than geography does, so AC repair and duct replacement need different budgets and different landing pages, while Brandon and Riverview searchers behave almost identically.

A practical Tampa Bay structure is one campaign per high-value service, ad groups grouped by keyword theme, and location targeting across your full service area with bid adjustments for your best zip codes. Carve out a city campaign only when that city can support its own spend and its own page, such as a Wesley Chapel or St. Petersburg build for a trade with real demand there.

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