Are the products and services sections on a Google Business Profile worth filling out?

Yes, and most contractors leave them empty. The services section is where you tell Google the exact phrases you want to be relevant for, and the products section renders as visual cards on your profile that homeowners scroll before they call.

List every service separately rather than lumping them: AC repair, AC installation, ductwork, mini-split installation, maintenance plans. Write a two or three sentence description for each with the plain words customers use. Use products for tangible or packaged items such as tune-up plans, water heater installs, or roof inspections, with a photo and a price or price range.

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