Should I turn on Google messaging and booking for my contracting business?

Turn messaging on only if someone will reply in minutes, not hours. Google tracks your response rate and can hide the chat button on profiles that answer slowly, and a homeowner with a leak who gets no reply simply taps the next listing.

Route messages into a phone or CRM inbox someone actually watches, set an automatic greeting that asks for address and problem, and pair it with missed-call text-back so no lead sits silent. Booking is worth enabling if you use a supported scheduler, because it converts the browsers who will never pick up the phone.

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