Is a full-time marketer or an agency better for a $3M contractor?

At around $3M in revenue, an agency usually delivers more range per dollar than one full-time marketer. A capable in-house generalist in Tampa Bay costs roughly $60K to $85K plus benefits and tools, and no single person is strong at technical SEO, AI search visibility, paid media, web development and content at once.

The in-house route fails when a good person is left alone with no specialist support. The agency route fails when nobody internally owns reviews, photos and follow-up. What works at this size is one internal coordinator plus an outside team, on month-to-month terms so you can adjust as you grow.

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