Does offering financing actually raise my close rate?

Financing lifts close rate most on high-ticket work such as system replacements, roofs, repipes and full remodels, where the decision becomes a monthly payment instead of a lump sum. On small repairs it changes little and the dealer fee simply costs you margin.

The gain comes from how it is presented, not from having it available. Put approved monthly payment ranges on the estimate beside the cash price, mention financing on the service page and in ad copy, and train techs to offer it on every option. Build the dealer fee into pricing before launch, and track close rate by ticket size so you can see whether it pays.

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