How often should a contractor post on Facebook and Instagram?

Three to five posts a week on each platform is a realistic target for a small team, and consistency beats frequency. Two good posts every week for a year outperform a burst of daily posting that dies off in March.

Mix roughly half job photos and short video, a quarter team and community content, and a quarter education or offers. Reply to every comment and direct message within an hour during business hours, because response speed is where social actually turns into booked work.

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