Show the finished floor everywhere and target the new-construction pockets. Epoxy and polyaspartic garage floors are a one-day, high-margin install, and Lutz has enough newer homes with bare concrete garages to keep a crew busy without competing against every general contractor in Hillsborough County.
Post time-lapse install videos and flake-color options to Instagram and Facebook with local geo-targeting, and build a page covering epoxy versus polyaspartic, cure times, and square-foot pricing. Yard signs and neighbor-letter drops work unusually well here because one open garage door sells the next three houses on the street.
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