What is entity SEO and why does it matter for AI search?

Entity SEO is the practice of making search engines and AI models understand your business as a specific, real-world thing rather than a string of keywords. An entity has attributes: a name, a location, a set of services, an owner, licenses, service areas, and relationships to other entities like brands you install or associations you belong to.

It matters because AI answers are built by connecting entities, not by matching phrases. If a model cannot confidently tell that Smith Plumbing in Riverview is one company with one phone number and a clear service list, it will skip you and name a competitor it does understand. Schema markup, an About page with real facts, and consistent listings are how you define the entity.

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