Do door hangers and direct mail still work in Florida?

Door hangers and direct mail still work in Florida, but in a narrow lane: dense neighborhoods where you are already working, storm-damage canvassing after a hurricane, and newer Pasco and Riverview subdivisions where whole streets need the same service at the same time. Outside those cases, response rates are low and hard to track.

The hidden cost is attribution. Most contractors cannot tell you which mailer produced which job, so the spend repeats on faith. If you run mail, put a tracked phone number and a simple landing URL on every piece. And expect the mailer to work better when the homeowner googles your name afterward and finds a solid profile.

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