Do citations and directory listings still matter for Google Maps ranking?

Yes, but as a foundation rather than a lever. Consistent name, address, and phone data across the major platforms keeps Google confident your business is real, and inconsistency after a move or a rebrand actively drags rankings down. Adding another 400 obscure directories does nothing.

Build a core set and keep it clean: Apple Business Connect, Bing Places, Yelp, Facebook, Nextdoor, Better Business Bureau, the main data aggregators, your Florida license listing, and the trade associations and supplier locators for your industry. Audit them once or twice a year and any time your address, phone, or name changes.

Want your citations cleaned up once and properly? Book a call →