Are AI answers taking clicks away from my contractor website?

They take some clicks and change the value of the rest. Informational searches like how often should I change my AC filter increasingly get answered on the results page, so that traffic drops. But service-intent searches like emergency plumber in St. Petersburg still send a click, because the homeowner has to reach an actual company to book.

The right response is to stop measuring raw sessions and start measuring booked calls. Expect fewer visitors who are further along in the decision, so make sure the page they land on has a clear phone number, an online booking option, and fast load times. A visit that arrives after an AI recommendation usually converts better than a cold organic click.

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