How much should a deck builder in Trinity spend on marketing each month?

Most home-service companies invest somewhere between 5 and 10 percent of revenue in marketing, with newer or fast-growing companies sitting at the higher end. For a Trinity deck builder the more useful number is cost per booked job, not a flat monthly figure.

Start with your average deck ticket and your close rate, then work backward to what a lead can reasonably cost. Put the first dollars into a Google Business Profile, a project gallery site, and review generation, and layer in Google Ads once calls and forms are tracked by source. Month-to-month agreements let you scale up or pull back with the season.

Want a budget that matches your goals? Book a free strategy call →