Most home-service calls land between 7am and 10am and again from 4pm to 7pm on weekdays, with a surge Monday mornings and right after the first heavy afternoon storm. Emergency trades also pick up real overnight and weekend volume that planned-work trades do not see.
Pull your own hour-of-day and day-of-week report in Google Ads after 60 to 90 days instead of guessing, then raise bids in the hours that produce booked jobs and cut spend in hours nobody answers. If you cannot staff evenings, either schedule ads off or route those hours to an answering service, because paying for a call that rings out is the most expensive mistake in the account.
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