How do I make Google Ads count booked jobs instead of form fills?

Import conversions from your CRM so Google Ads learns from revenue instead of leads. Standard tracking stops at the form submit or the phone call, which means Smart Bidding optimizes for whoever fills out the most forms, not whoever actually pays you.

Capture the Google Click ID on every form and store it in your CRM, then upload the outcome once the job is sold along with the sale value. With that offline conversion import running you can switch bidding to maximize conversion value, and the account starts chasing the campaigns that produce full system replacements instead of low-ticket service calls.

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