What ROI should I expect from contractor SEO and how long does payback take?

Most home-service companies that stay consistent reach break-even on SEO somewhere between month 6 and month 12, then compound from there because organic and Maps calls keep arriving without the spend climbing. A mature program often returns several dollars of booked revenue per dollar spent, but months one through three are honestly investment, not return.

Run the math on your own numbers. If your average job is $900 and you close half your leads, ten extra leads a month is $4,500 in booked work. Compare that to the retainer, not to a ranking screenshot.

See the payback math for your business — book a call →