Month one is heavier than a normal month, which is why most agencies charge a one-time setup or onboarding fee in the range of $500 to $2,500. That covers the technical audit, GA4 and call tracking installation, Google Business Profile cleanup, keyword and service-area mapping, and building the content plan you will run for the next year.
We quote onboarding in the same proposal as the monthly so there are no surprise line items in month two. Anything that would ever be an extra cost gets stated in writing before you sign.
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