What does a content calendar look like for a three-person crew?

One page, one month, four commitments: one written page, two social posts a week, one email, and one Google Business Profile post a week. Anything more elaborate gets abandoned by the second busy week of the month.

Batch the work. Pick topics for the whole quarter in one sitting, shoot photos and clips on jobs you already have booked, and hold a recurring 45-minute Friday block to schedule the following week. Build lighter months into hurricane season, when the crew is buried and nobody has time to write.

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