What should I do if a competitor is bidding on my company name?

Run your own brand campaign first. Bidding on your own name is usually very cheap because your Quality Score on your own brand is high, and it keeps a competitor from buying the click a customer already meant to give you.

You cannot stop a competitor from bidding on your name, but you can file a trademark complaint with Google if they put your registered name in their ad text, and Google does enforce that. Watch the auction insights report to see who keeps showing up, and keep the brand campaign separate so brand conversions never inflate your prospecting numbers.

Protecting your name in search? Book a call to talk strategy →