How is commercial marketing different from residential for a contractor?

Commercial work is bought by a small number of repeat decision-makers, so the marketing looks nothing like residential lead generation. Residential runs on map pack visibility, review volume and speed to lead; commercial runs on a target list, references, credentials and patient relationship building over months.

Keep the two on separate pages with separate calls to action. A facility manager wants response-time commitments, insurance limits, license numbers, service agreements and net terms, not a coupon. Track them as separate service lines, because a commercial account with recurring work can be worth twenty residential calls and will still look like a poor performer on a cost-per-lead report.

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