How do I change my company name without losing my Google rankings and reviews?

Rename the existing Google Business Profile in place instead of creating a new listing, so the reviews, photos, and Maps history carry over. Google holds name changes for review, and the edit sticks faster when the new name already matches your signage, truck wraps, and website.

Then 301-redirect every old URL to its new match, update your NAP on the major citation sources, update licenses and DBA filings, and keep a formerly-known-as line on the site for a few months. Expect four to eight weeks of ranking wobble while search engines and AI models re-associate the entity.

Planning a name change? Book a call before you touch the listing →