Do call-only ads still work for emergency plumbers and AC companies?

Yes, call-only campaigns still work for emergency trades because a homeowner with water on the floor or no AC in July wants a person on the phone, not a form. The ad shows a tap-to-call button instead of a website link, which removes the browsing step entirely.

They only pay off if someone actually answers. Run call-only during staffed hours, set a minimum call length of 45 to 60 seconds as your conversion, and back it with missed-call text-back for anything that slips through. For planned work like remodels, new roofs, or system replacements, standard search ads pointed at a real landing page convert better.

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