How do I tell which Google ad made the phone ring?

Turn on Google call reporting and call assets, which swap a Google forwarding number into your ads and record which campaign, ad group, and keyword produced each call. Pair that with a call tracking platform for calls that come from your website so both sources land in one report.

Set call conversions to fire at a realistic minimum duration so hangups and wrong numbers do not count. Then listen to a sample of calls monthly and score them booked, quoted, or junk, because the campaign with the most calls is often not the campaign with the most revenue. Keep your main business number on your Google Business Profile and site NAP so tracking never breaks your citations.

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