Is buying leads from Angi or Thumbtack cheaper than building my own pipeline?

Buying leads is cheaper to start and more expensive forever. Shared marketplace leads commonly run $25 to $100 or more depending on the trade, they are sold to three or four competitors at the same moment, and close rates are low, which pushes your true cost per booked job far above the sticker price.

Owning the pipeline through your own site, Maps listing, and review engine costs more up front and less every year after, because the asset keeps producing whether or not you keep paying. Most healthy contractors use marketplaces as overflow, never as the foundation.

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