Buy what the customer sees at the door first: embroidered moisture-wicking polos or tees, a name patch, a clean hat, and shoe covers in a branded pouch. In Florida heat, breathable fabric in a light color gets worn every day, which matters more than a heavy jacket that lives in the truck.
Give every tech enough sets to stay clean through a full week, replace faded shirts on a set schedule, and hold off on big customer giveaway orders until you have a brand people actually want to wear. Magnets and koozies are cheap; a shirt nobody wears is not.
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