What is the difference between a brand refresh and a full rebrand?

A refresh keeps the name and modernizes everything around it: cleaner logo, tighter color palette, better typography, a new wrap layout, fresh photography, and a rebuilt website. A full rebrand changes the name itself, which means new signage, new licensing paperwork, new profiles, and a reset of your search and review equity.

Most home-service companies need a refresh, not a rebrand. Refresh work can roll out over a season as trucks and shirts come due, while a name change has to be run as one coordinated project with redirects, profile updates, and customer notification handled together.

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