What automated rules should a contractor have on their Google Ads account?

At minimum, set rules that email you when a campaign stops spending, when daily spend spikes above normal, when conversions drop to zero for 24 hours, and when a landing page starts returning errors. Those four catch most of the failures that quietly burn a week of budget before anyone notices.

Scripts handle checks that rules cannot, including a broken-link checker across every destination URL, an n-gram search term report to find wasteful phrases, and a pacing script that keeps monthly spend on track. Add a scheduled rule to pause seasonal or storm campaigns on a set date so nothing keeps running after the season ends.

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