Sell the electric bill, not the insulation. Land O' Lakes homeowners running AC nine months a year respond to a page about attic temperatures and summer power bills far more than one about R-values, and radiant barrier is a better-margin add-on than most attic work with almost no local competition for the term.
Build one page for attic insulation and one for radiant barrier, both with before-and-after attic temperature photos and current utility or federal efficiency incentives you have verified. Bundle it with duct sealing for a bigger ticket, and pitch it to your existing HVAC customer list by email in late spring.
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