What should I do with a lead that comes in at 9pm on a Sunday?

Treat it like a live lead, not a Monday task. Send an automated text within 60 seconds acknowledging the request and offering two appointment windows, then have a human call by 8am the next business morning.

Most home-service businesses see contact rates drop sharply once a lead sits more than an hour, and weekend leads usually shop three or four companies before Monday. Set up missed-call text-back on your tracking number, a form autoresponder that sends from a real person's name, and an on-call rotation for emergency trades like AC, plumbing, and water intrusion.

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