Can I A/B test my website with only a few hundred visitors a month?

Not reliably. A proper A/B test needs hundreds of conversions, not hundreds of visits, so a contractor site drawing 400 monthly visitors and a dozen leads would take most of a year to reach a trustworthy result.

Test sequentially instead: make one meaningful change, run it four to six weeks, and compare against the same stretch a year earlier or the prior period of similar traffic. Prioritize changes big enough to move the number, like a sticky mobile call bar, a shorter form, or pricing moved above the fold, rather than button colors.

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