Why does my Google Business Profile rank well in Brandon but disappear a few miles away in Valrico?

Because proximity is one of the strongest factors in Google Maps ranking, and it is measured from the searcher's location to your business, not just your city. If your profile sits in or near Brandon, searchers there are close to you and you rank well, but a few miles east in Valrico you are farther from the searcher, so competitors physically closer to them outrank you. This distance falloff is normal and largely outside your direct control.

You can extend your reach, though, by strengthening the other ranking factors: prominence and relevance. Build more reviews, especially ones that mention Valrico, publish a dedicated Valrico service or city page on your website, earn local citations and links tied to that area, and keep your categories and services tightly relevant. The stronger your overall authority, the wider the radius where you can still compete against nearer but weaker competitors.