What should a contractor post on Instagram and Facebook every week?

Skip the "happy holidays" filler and post proof of work. A simple weekly mix for a home-service company:

• Before-and-afters and finished-job photos from real Tampa Bay jobs
• Short job-site videos — a tricky repair, a time-lapse, a "here's what caused this" explainer
• Reviews and customer shout-outs turned into graphics
• Team and behind-the-scenes shots that put faces to the brand
• Seasonal, useful tips (hurricane prep, pre-summer AC checks, storm cleanup)

Aim for mostly helpful and proof content, with only a small share of direct "call us" promotion — social rewards value, not constant selling. Consistency beats volume: two or three strong posts a week outperform a daily scramble. The goal isn't viral reach; it's staying visible and credible to local homeowners so you're the name they already trust when they finally need you.