What logo files and variations should I receive when you design my brand?

You should own a complete, future-proof logo package — not one JPG. Insist on vector source files (AI, EPS, SVG) that scale to any size without blurring, which your wrap installer, sign shop, and embroiderer all need, plus high-res PNGs with transparent backgrounds for digital use.

Just as important is a system of variations for real-world use:

• Primary, horizontal, and stacked layouts
• An icon or submark for social avatars and favicons
• One-color and reversed (white) versions for dark backgrounds and single-color printing
• Exact brand color codes (HEX, RGB, CMYK, and Pantone for wraps and print)

We deliver all of it with a short brand guide so every vendor produces consistent output. And you own the files outright — no per-use fees, no held-hostage source art. If an agency only hands you a flat image, you don't really own your logo.