What does your discovery and audit process look like before you start work?

Before we touch a campaign, we audit the full picture so we're fixing the right thing. That means a technical and conversion review of your website, a Google Business Profile and local-ranking audit (including grid-based map rank tracking), a look at your reviews, a competitor analysis of who's winning your keywords and map pack, and a read on your current analytics and lead flow.

Just as important, we sit down with you to understand the business behind the marketing: your best and most profitable jobs, your close rate, your crew capacity by trade, and your seasonality — critical in Tampa Bay, where snowbird and storm cycles swing demand. The output is a prioritized plan: what's broken, what's the fastest win, and what we tackle in the first 30, 60, and 90 days, tied to a clear scorecard.