Should I use stock photos or real job-site photos on my website?

Real job-site photos, nearly always. Homeowners can spot stock imagery instantly, and generic smiling-technician shots quietly signal "could be anyone." Your actual crews, trucks, and completed work in recognizable Tampa Bay neighborhoods build credibility and reinforce that you're local, not a national lead-broker.

The practical move is a simple capture habit: have crews shoot a few clean before-and-after shots on every notable job, plus a wide "hero" shot of the finished result. We handle the rest — color correction, cropping, WebP compression — so quality stays high and pages stay fast. Use limited, high-quality stock only as a stopgap while your real library grows, and never for the hero image or before-and-after galleries. Over time an owned photo library also feeds your Google Business Profile, social content, and proposals, so the same shots work everywhere.