Should I keep marketing if I'm already booked out for weeks?

Yes — but shift what you're optimizing for. Cutting marketing the moment you're busy creates the boom-bust cycle that keeps contractors stuck: you go dark, the pipeline empties, and in six weeks you're scrambling again while rankings and momentum have slipped. Demand in Tampa Bay is seasonal, so the work you do while booked is what carries you through the slow snowbird stretch.

When you're at capacity, pivot the strategy: raise prices to let margin sort demand, market your highest-margin services instead of every call, and keep building compounding assets — SEO, reviews, brand — that cost little to maintain but take months to rebuild. You can also throttle paid spend down (not off) and use the breathing room to fix your close process and bank content. The goal is a steady, chooseable pipeline, not feast-or-famine. Staying visible while booked is also how you protect pricing power.