Should I do a full vehicle wrap or partial lettering, and what does a wrap cost?

It's a trade-off between impact and budget. A full wrap turns your truck into a moving billboard — highest visibility and perceived scale — but costs the most per vehicle and takes design and install time. Partial lettering or a partial wrap (logo, phone, services, license number on doors and tailgate) costs a fraction and, done well, still generates calls, because most of the value is a clean logo, a readable phone number, and a clear service.

Pricing varies with vehicle size, coverage, and material, so we won't quote a fake number — a full wrap generally runs into the low-to-mid thousands per vehicle installed, partials far less. For a growing fleet on a budget, strong partial lettering across every truck often beats one showpiece full wrap. What matters most isn't coverage; it's a design built to be read and remembered at 45 mph.