How do you verify the leads in your reports are real and not spam or robocalls?

We don't count raw form fills and call totals as "leads," because those numbers are inflated by spam, robocalls, wrong numbers, and sales solicitations. We use dynamic call tracking that records and, where useful, transcribes calls, so we and you can distinguish a homeowner needing a repair from a robocall or a vendor pitch. Only genuine sales opportunities count.

On forms, we filter with honeypots, reCAPTCHA, and validation to cut bot submissions before they ever hit your CRM. Then we tie leads to outcomes in your CRM — contacted, quoted, booked — so the report shows booked jobs and cost per booked job, not vanity volume. If a channel is producing lots of "leads" but few real ones, we catch it fast and reallocate. The whole point is measuring work that turns into revenue, not activity.