How do I get real leads from Facebook, not just likes?

Likes don't pay payroll, so structure social for leads deliberately. Three levers do most of the work. First, run conversion-optimized ads through Ads Manager aimed at booked appointments or calls, not "engagement." Second, use Meta lead forms or send traffic to a fast, single-purpose landing page wired to your CRM so a new lead triggers an instant call or text — speed to lead is everything. Third, retarget your website visitors and video viewers, who are far warmer than cold audiences.

Organically, put a clear call to action and your phone number in your profile and posts, and respond to every comment and DM quickly, because those conversations are inbound leads hiding in plain sight. Track it honestly — cost per booked job, not cost per like. Facebook and Instagram absolutely produce work for Tampa Bay contractors; they just have to be run as a lead channel, not a scrapbook.