Do you price marketing as a flat project, a monthly retainer, or performance-based?

It depends on the work. One-time builds — a website, a logo and brand identity, a fleet-wrap design — are fixed-price projects with a clear scope and milestones. Ongoing work like SEO, content, paid media management, and social is a monthly retainer, because it's continuous and compounding; results build over months, not in a single sprint.

We generally avoid pure "pay per lead" pricing. It sounds appealing but pushes agencies toward cheap, shared, low-quality leads and away from building assets you own. Instead we tie retainers to a clear scorecard — booked jobs, cost per booked job, and revenue by channel — so you're paying for accountable outcomes, not vanity metrics. Ad spend is always separate and paid directly to Google or Meta, never marked up. We recommend the structure that fits your goals on the first call.