Do I need branding done before you build my website, or can we do both at once?

Ideally the brand comes first, at least the core of it — logo, colors, typography, and messaging — because the website is where that identity gets expressed. Building a site around a logo you're about to replace means paying to redo it. But you don't need a finished brand book to start; you need the foundation.

In practice we often run them together on a single timeline: we lock the visual identity and StoryBrand messaging in the first phase, then design the site on top of it, so nothing gets built twice. If you already have a brand you're keeping, we skip straight to the site. If your brand is dated or inconsistent across your truck, cards, and old site, we'll flag it — a fresh site on a tired logo undercuts the whole investment.